Marketing 101

This season the average attendance at Upton Park is 29,446, the biggest in the division. Last season it was 4,000 higher in the Premier League. Sure, there is an argument that away support demand is less, and the police have played a part in limiting away attendees for the games versus Cardiff City and Millwall, but actually do clubs like Burnley, Coventry City or Bristol City bring less fans than Wigan Athletic, Bolton Wanderers and Fulham? This means one of two things - either the average price is too expensive for the product on offer, or the core fan base is dropping.

from The Ball is Round http://ift.tt/2E4QBAm