Introducing “The Handful”

The opening of the Guggenheim Museum in 1997 was the defibrillator that the region needed though. Over €500 million was generated for the region in just a few years as over 4 million tourists visited the museum. The regional council estimated that the money visitors spent on hotels, restaurants, shops and transport allowed it to collect €100 million in taxes, which more than paid for the building cost. In economic theory terms, the Return on Investment was bat-shit crazy and everyone benefited, whether it was the bars and restaurants who went Pintxos crazy, the regeneration projects along the Nervion River or the football club who eventually got to swap the historic, but very dated San Mamés stadium, for a stunning new version complete with retractable roof and 50,000+ seats.

from The Ball is Round http://ift.tt/2fQjBTH