The Unreal situation of counterfeiting in football

Football shirts are not like Gucci handbags or Hermes scarves. They are not luxury items. They are lifestyle items. Yet they are priced as such. Some brands will say that the reason why the shirts are priced so high is as a direct result of the problem of counterfeiting. Is that fair? This is a Catch 22 situation - the more a manufacturer invests in the production process to try and defeat the counterfeiters, the higher the retail price is set which will drive more people to but an inferior but lower cost counterfeit.

from The Ball is Round http://ift.tt/2l1JQrH